‘The Disney Method’ Creative Strategy

Artifact OL 654: The Disney Method

Laura Inlow

Saint Mary’s University of Minnesota

Artifact OL 654: The Disney Method

An integrated learning forums presentation on “The Disney Method” creative strategy demonstrates the fifth program learning outcome, integrating creative strategies that promote innovation (“Saint Mary’s University”, 2016); specifically strategizing the change process through tactical approaches (“Saint Mary’s University”, 2016). Course outcomes represented include evaluating the creative process, analyzing blocks and aids for creativity, and integrating creative thinking strategies (“Saint Mary’s University”, 2016).

The presentation walks the viewer through “The Disney Method,” a creative brainstorming process that centers on three stages of thought embodied by facets of Walt Disney’s famous, innovative personality – the dreamer, the realist, and the critic (Dilts, 1996). Each stage allows members of a team to view an issue from three different points of view, similar to de Bono’s “Six Thinking Hats” (de Bono, 1999). The process is not only used to generate ideas to tackle problems with innovative solutions, but also it is useful for developing solutions more fully, allowing for adjustments to address any foreseeable drawbacks. Key benefits include the no cost and minimal time commitment needed to work through the method.

The presenter uses a real world example from her own professional field to teach the method, walking through each step in detail so the viewer can walk away ready to work through the process. The strategic action proposal near the end of the presentation outlines the steps necessary to apply the method for organizational use, along with goals, and a timeline for implementation.



de Bono, E. (1999). Introduction. In Six thinking hats (pp. 1-15). Newport Beach, CA: Back Bay Books.

Dilts, R. (1996). Walt Disney: Strategies of Genius. Retrieved from http://www.nlpu.com/Articles/article7.htm

Saint Mary’s University of Minnesota. (2016, September). 2016-2017 catalog & student handbook, Organizational Leadership, M.A. Retrieved from http://catalog.smumn.edu/preview_program.php?catoid=21&poid=2237&returnto=1185

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